The White Company opens new lifestyle concept store in Edinburgh

The White Company is delighted to announce the opening of a new lifestyle concept store in Edinburgh. The new store, housed in a restored Georgian building, will showcase all of The White Company's collections from its highest quality and luxurious bed and bath linen to fashion, fragrance, furniture and children's clothing. One of only two lifestyle stores in the country, Edinburgh will join London in offering an exemplary shopping experience. 

The new store set over 4,000 square feet incorporates original features hidden for many years and restored to include columns and a Georgian staircase leading up to the bedroom settings. The clothing collection which has expanded to incorporate tailoring and knitwear will all be displayed on mannequins in a catwalk style, to depict looks from the season. Luxuriously comfortable fitting rooms offer the perfect environment to try on clothing. Children can dream and play in their own Little White Company world, complete with decorated bedrooms and special toy areas. Customers can browse The White Company's renown home fragrance and toiletries ranges from a dedicated 'Fragrance Bar'. A gift wrapping desk will facilitate easy purchasing and completes the destination-store appeal. 

The White Company Lifestyle Store, Edinburgh relocated from 52 George Street to 88 George Street on 28 July 2011


MORE: http://bit.ly/rq1vZq