British hero brand Superdry launches its first premium fragrance collection: Dry by Superdry.
Exclusively for men, the unique trio of scents, Dry, Double Dry and Dry Oil all encompass the distinct, Superdry signature style. The weighted glass bottle with removable aged leather wrap and structured box gives each fragrance a strong, authentic identity.
Dry by Superdry
A rich aromatic woody fragrance that combines a vibrant top note of bergamot, red fruits, lemon and grapefruit with subtle cooling eucalyptus. The heart of the fragrance balances this effervescent top note with warm spicy cardamom, fiery pink pepper and the subtlety of rose. Rounding off the base is a powerful fusion of woods and musks including cedarwood, patchouli, smoky vetiver, amberwood and cashmere musk with the added depth of mosses. With its antique brass shoulder strap and dark suede wrap, Dry’s packaging is classically masculine.
Double Dry by Superdry
With an opening fresh burst of bergamot, juicy sun drenched Sicilian mandarin and clean frozen grapefruit, a heart of aromatic juniper, rosemary and subtle Sichuan pepper this fragrance concludes with a base of rosewood, musk, incense and oakmoss for a rich scent with uplifting and stimulating top notes. Real rust distressed with the darkest leather wrap, Double Dry’s packaging encompasses Superdry’s iconic style.
Dry Oil by Superdry
A fragrance that combines a striking fougere accord with vanilla notes. Built around a fusion of lavender and iris that is lifted by lemon, petitgrain, cypress, cardamom and neroli and strengthened with rich ambery rose. The vanilla accord is supported with cedarwood and patchouli and sweetened with ambrette seed, coumarin and musks. Dry Oil comes with Blackhawk plaid outer packaging, synonymous with Superdry’s classic look.
Launch date: 4 September 2011
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