Ben Sherman teams up with Fragrance and Beauty Creations Limited to present their first ever premium fragrance for men
Over the past five decades the iconic Ben Sherman button-down shirt has been the style staple of many movements in youth culture.
Today, Ben Sherman teams up with Fragrance and Beauty Creations Limited to present their first ever premium fragrance for men.
Inspired by the Brit Art movement and the creativity and innovation synonymous with modern Britain, we have created a bottle that is a true reflection of a brand with a heritage of modernism. As such, the fragrance is elegantly presented in a heavyweight, geometrically abstract bottle, paying a contemporary homage to the iconic Union flag.
The fragrance itself continues to embody the spirit of the brand: a classic, woody-citrus scent with a modern twist that opens with tangerine, lemon, lime and mint, developing into a masculine, oaky scent to leave a hint of cedar, vanilla musk, coffee and amber notes. The fragrance launches on September 1st, 2011.
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