Test the new Shiseido AW11 collection in real time

Shiseido’s Magic Mirror is a unique virtual make-up application that captures movement and expression in real time. Revolutionary technology identifies and scans your facial features, allowing you to try the latest make-up trends with confidence; choosing from a range of cheek, eye & lip colours. Following every turn of the head or flutter of the lashes, the built in camera shows a true to life example of how the product will look. Previously only available in Japan, Shiseido’s Magic Mirror is now on tour in the UK. The first of its kind in Europe; the Magic Mirror enables customers to experience a full Shiseido make over without the need to apply or remove any colour.

The Magic Mirror is now on tour and will be available at the following stores:

5 July – 18 August:  John Lewis Oxford Street
29th August – 17th September:  House Of Fraser Meadowhall Sheffield
19th September – 3rd October:  House Of Fraser Manchester
5th October – 19th October:  Jenners Edinburgh
21st October – 4th November:  John Lewis Newcastle
9th November – 29th November: House Of Fraser Westfield
1st December – 24th December: House Of Fraser Milton Keynes
23rd December – 20th January - House Of Fraser Oxford St
23rd January – 11th February - Harrods

Try the latest Trend; Shiseido’s A/W 2011 collection designed with Make-up artistic director, Dick Page:

NEW Shimmering Cream Eye Color, £20 (RRP £20.00)
Shimmering Cream Eye Color gives strong colour definition, with an unpresidented luster that makes your eyes look as though they’re adorned with jewels. Providing outstanding wear, the cream glides over the eyelids, creating a luxurious look in an instant, without the need to apply an eye base.

NEW Perfect Refining Brush, £27 (RRP £27.00)
Designed to provide the ultimate finish, Shiseido’s New Perfect Foundation Brush helps to create a natural and flawless complexion. The unique shape of the brush allows foundation to glide evenly over the furrows and ridges of the skin while perfectly fitting over all angles and uneven surfaces of the face. A versatile product, it can be used with all foundation types including liquid, powder and compact. Made with a blend of artificial hairs the New Perfect Foundation Brush is a must have tool for any make-up collection. 

Perfect Refining Foundation, £34 (RRP £34.00)
Creating a silky-smooth, seamless finish whilst caring for skin at the same time, this exciting new product is a foundation and moisturiser in one. Shiseido’s Perfect Refining Foundation adheres so seamlessly, it creates the look of flawless natural skin, rather than skin wearing make-up. The magic ingredient is Shiseido’s new Smoothing Fit Oil, which is three times lower in viscosity than the oil in conventional liquid foundations.


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