Tuesday, 9 August 2011

Tie Rack launch new accessories brand


This Autumn sees the launch of a luxurious new accessories brand, Black Label from Tie Rack


This Autumn sees the launch of a luxurious new accessories brand, Black Label.  Aimed at the sophisticated global business traveller looking for smart indulgences designed to work with both a formal and fashionable working wardrobe, Black Label understands and responds to the needs of this key consumer. The label’s positioning in high profile international airport locations reflects the brand’s distinctive philosophy to provide investment pieces at highly accessible price points.

Black Label is characterised by the choice of the finest possible fabrics and exquisite craftsmanship from around the world.  Combined with expert design led sourcing and the use of an understated, yet sophisticated colour palette, the effect is an impeccable collection of understated elegance and an assured statement of style.

Under the direction of Black Label’s Creative Director Raffaele Caroli, Black Label comprises a collection for both men and for women.  The men’s collection offers luxurious accessories in a classic colourways but each with a distinctive twist including scarves in silk, wool and cashmere and on trend, reversible pocket squares.  Priced from £45, ties are crafted from top quality silk yarns, cashmere blends and wools and all of the ties are hand made in the renowned Como region of Italy.

All the leathers in the range are similarly sourced from Italy and given a signature handwriting; classic leather gloves have cashmere linings while the range of Italian leather day bags are perfect for travel or the weekend and are lined with a unique print.  For the most discerning of men, the range of platinum plated cufflinks are designed from the same materials and to the same high level of craftsmanship as premium brands, but are competitively priced at £45.

The women’s collection is designed for the busy working woman who also wants to invest in carefully chosen, stylish wardrobe accents.  Reversible, stylish silk snoods present a fresh way of wearing the scarf and make a subtle fashion statement this season and are priced at £49.  Silk scarves come in a range of colours, including a distinctive signature print in bold electric blue or in more Autumnal hues of grey and beige.  For an instant style statement, the felted wool hats, which are unique to Black Label, are £39 and co-ordinate with the season’s other essential, a small square leather handbag.  From fashionable ponchos and pashminas produced in India to deeply luxurious 100% cashmere blankets at £179, which double as as stylish in flight essential, Black Label delivers a sense of indulgence with every detail.


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