New salon-professional hairstyling range, STRUCTURE to launch in October and announces support for The Prince’s Trust
Britain is renowned for a subversive sense of style and is at the vanguard of cult hair trends that translate across the globe. Catering for the demands of such an edgy and experimental audience requires cutting edge technology and an impressive track record in the hairdressing industry.
With the launch of STRUCTURE, an innovative salon-professional hairstyling range, the stakes have been raised. Saluting the adventurous streak of the British consumer, the mission statement of the brand is to outlaw boring hair and to appeal to the instinct and creativity of its style-conscious user.
A secret weapon in spontaneous styling with staying power, STRUCTURE boasts a dynamic line-up of nine high-performance products delivering invisible support, shape, volume and versatility for a strong visual appearance. The nine no-fuss formulations: STRUCTURE Foundation, STRUCTURE Glue, STRUCTURE Paste, STRUCTURE Shape, STRUCTURE Adapt, STRUCTURE Twist, STRUCTURE Sculpt, STRUCTURE Define and STRUCTURE Finish allow blue sky thinking when it comes to creating effortlessly cool, clean, gravity defying looks. Building blocks designed to cocktail together or stand alone, these hard-working sprays, clays, glues and gums reflect today's needs and demands for seriously styled hair.
With STRUCTURE experience the power to:
- Prep and prime hair for serious fashion-led styling
- Gravitate between a flexible and pliable or firm and fixed style
- Go matt or shiny
- Go strong or soft
Available exclusively through salons, STRUCTURE is positioned to appeal to sophisticated consumers of both sexes with a sense of style, humour and individualism. The monochrome packaging and edgy tattoo-influenced logo and graphics will resonate in particular with the 18-35 demographic. STRUCTURE is also supporting The Prince’s Trust and will donate a minimum £25,000 to the charity that helps young people to develop and succeed in society.
The range retails from £9.95 to £11.95
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