KMS California, the much-loved cult professional hair brand, is 35 years young! To celebrate it's milestone of hair perfection, KMS has had an evolutionary makeover. Not only has the LA hair brand received a catwalk-ready new look, it's reemerging into the spotlight with 12 new products, the latest innovative technology and a super-charged new attitude!
KMS has stood out for its hedonistic approach, embracing freedom of expression and celebrating individuality. The philosophy remains, but with a more urbane concept - be who you want to be right now, and we'll help you achieve your look. It's about REAL LIVES. REAL PEOPLE. YOUR STYLE.
Encompassing these values, KMS has redesigned its packaging to stand out from the crowd. Bold contrasts of fashion-forward color combinations create the unexpected, directional and fun packaging. They have combined a soft-touch, matt finished feel with glossy bold text for a stylish must-have range.
Understanding that KMS fans love their heroes, such as MOISTREPAIR revival creme and COLORVITALITY shampoo, they have kept the favourites! There are 12 new products across the range, plus a new subline: FREESHAPE, with heat activated memory technology for unlimited style transformations that last until the next wash. The range now has 9 need-specific sublines.
KMS has a long-standing reputation for performance, natural ingredients and innovation. The new reloaded approach fuses the best of both worlds with TECHNOLOGYNATURE. This powerful fusion of new innovations, technologies and ingredients creates unparalleled product performance in every style. Each of the 52 products has a unique combination for perfect results from start to finish.
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