Helena Christensen photographs campaign for new John Barrowman grooming range, HIM launching exclusively on QVC
Helena Christensen photographs campaign for new John Barrowman grooming range
Danish supermodel, and photographer, Helena Christensen has shot the campaign imagery for John Barrowman’s new grooming range, HIM.
The multi-talented John Barrowman is adding another string to his bow with the launch of HIM, a new collection of male grooming products launching exclusively on QVC. The first five products from the range will be available in a special introductory pack from 12th September for just £19.99.
The images were shot in Helena’s native Copenhagen and portray a man in a natural beach setting. South African born actor Nathan Roberts is fronting the campaign and will become a brand ambassador for the range.
John Barrowman comments, “I am incredibly excited about the launch of the HIM range, it is something I have wanted to do for a long time, I wanted to make sure it was the right time and the right brand fit, and it is now. I have created a range I completely believe in. I am delighted that the super talented Helena has shot some amazing imagery which I think really sums up the essence of the brand.”
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