Combining Charles’ 25 years experience with innovative new technologies, the experts at Charles Worthington introduce his eagerly anticipated CW Salon at Home Straight & Smooth. In a matter of minutes this safe, easy to use at home treatment will transform even the most unruly locks to smooth, polished perfection all from the comfort of your own bathroom.
A semi-permanent at-home straightening treatment, the new CW Salon at Home Straight & Smooth (available for both coloured and non coloured hair) leaves hair straighter and sleeker for up to 40 days and 40 nights thanks to a breakthrough treatment containing Cysteamine.
Cysteamine is a gentle and effective straightening active that works by ‘re-programming’ the hair so that its natural tendencies to frizz and curl are inhibited, even in the most humid conditions. This patentpending technology is blended with proteins and argan oil to leave your hair looking smoother and healthier for longer.
Easy to apply, the product needs no mixing and no hair expertise to use. Wearing the supplied gloves, apply the treatment through the full length of hair (avoiding the scalp) and comb through to the ends. The product’s thick consistency lends itself to keeping hair as straight as possible through the setting phase. After 20 minutes rinse and apply the Conditioning Neutraliser for a further five minutes. Rinse and blow dry straight, for ultimate results use hair straighteners on the ends.
The results of this new wonder product? Hair is truly transformed, leaving it silky smooth and manageable. Significantly reducing styling time, this cost-effective at-home treatment also allows hair to be styled curly, unlike many other straightening systems. Furthermore, CW Salon at Home Straight & Smooth boasts phenomenal results [1] despite the fact that it doesn’t contain formaldehyde, ammonia or any harsh chemicals.
With this affordable and incredibly effective new product that simultaneously conditions the hair and delivers easy, instant styling, no excuses will be tolerated for dull, lack-lustre tresses this season.
CW Salon at Home Straight & Smooth is £19.99 and launches in Boots Nationwide.
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