Look magazine is building its brand and beauty credentials with the launch of a new cosmetics range, Look Beauty. The range will be sold in Superdrug stores nationwide and will raise money for Look Good…Feel Better, the national cancer charity helping women with the visible side-effects of their treatment.
Designed, tested and worn by the beauty brains at Look magazine, Look Beauty includes nail varnishes, eyeshadows and lipsticks in high fashion colours. The collection also includes Pro Kits – such as How To Smoky Eye and Bronze and Sculpt – which provide the products and on-pack step-by-step guide to create a look.
Look will unveil Look Beauty at The Look Fashion Show in association with Westfield Stratford City on 17 September, before the range goes on sale in 200 Superdrug stores in October.
Look publishing director Julie Lavington says: “Look carries more beauty editorial than any other magazine, with more than 500 pages each year. Our readers have a huge appetite for new products and we know they will be excited to add these products to their make-up bags, particularly when every product sold will benefit the wonderful work that Look Good…..Feel Better does.”
Look’s beauty editor, Sophie Beresiner, was diagnosed with breast cancer in December 2010 and writes an award-winning blog for Look Good...Feel Better.
Sophie says: “Having worked on the range throughout my illness I'm thrilled that the proceeds are going to such an important charity. I’ve worked closely with Look Good...Feel Better as a beauty editor and then as a cancer patient so I'm more than qualified to understand that the confidence boosting work they do across the UK is paramount to feeling better, a perfect fit for the Look Makeup philosophy.”
Susan Taylor, chairman of Look Good…Feel Better, says: “Look has supported us since it launched and we’re delighted to be working with them on this project. This new partnership gives us an excellent platform to raise awareness of our work to a younger audience, as well as generating funds that will help us reach an even greater number of newly diagnosed women with cancer.”
Look Beauty is produced under licence by FB Beauty. Prices range from £4 for a single eyeshadow to £18 for a Glow Kit.
Look will promote Look Beauty in the magazine and on its website, as well as through advertisements within IPC’s women’s titles.
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