Sunday 21 August 2011

Voi Jeans launches debut fragrance this summer




Voi Jeans will be launching its very first fragrance this coming summer. 


This fresh new fragrance is an exciting extension of the already well established clothing collection of knitwear, polos, tees, hoodies, jackets and accessories; without forgetting the vast denim range that Voi are most well known for. With UK stockists such as Asos, Bank and Scotts, Voi have recently exploded into the European market attracting a particularly positive response in Germany, in stores such as Kult and Planet.


The stylish bottle reflects the cutting edge image of the brand; dressed in a denim sleeve with pocket detail and fly zip fastener, the fragrance is effectively presented in a heavyweight glass bottle with a mock button detail top creating an aura of masculinity and structure.


It immediately captures you with a fresh burst of lemon, bergamot and spearmint before descending into subtle hints of jasmine, plum, nutmeg and cumin that are complimented by soft lingering notes of vanilla musk and amber, leaving an indelible impression.


With a range of celebrity Voi followers such as Amir Khan, JLS’s Aston Merrygold and Zain Malik from the 2010 X Factor group One Direction, the ever expanding brand is due to launch its first fragrance for men in June 2011 and it can only be set to take the market by storm.
100ml EDT RRP £25.00


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