Thursday 25 August 2011

Topman set to launch first fragrance and grooming range this September




Parfum no.16 & Parfum no.27

Topman launch their first fragrance and grooming range

This September will see the long-awaited launch of Topman’s fragrance and grooming range. After five years of careful research and deliberation, Topman has chosen to work independently from the major corporate licensing agencies, instead choosing to work in-house alongside industry nose and creator of agent provocateur parfum – Azzi Glasser.

The range - which will launch exclusively in topman oxford circus and selfridges department stores on 22nd of September 2011 before going nationwide to all boots and remaining Topman stores a week later - will consist of two eau de parfum fragrances; 16 and 27, and an essential core hair and body range offering hair putty, body wash, deodorant,and a body spray, all carrying the 27 fragrance.

The two eau de parfum fragrances are identified by their original formulation numbers – 16 and 27 – which is reflected within the creative of the packaging.


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