Voi Jeans launches debut fragrance this summer

Voi Jeans will be launching its very first fragrance this coming summer. 


This fresh new fragrance is an exciting extension of the already well established clothing collection of knitwear, polos, tees, hoodies, jackets and accessories; without forgetting the vast denim range that Voi are most well known for. With UK stockists such as Asos, Bank and Scotts, Voi have recently exploded into the European market attracting a particularly positive response in Germany, in stores such as Kult and Planet.


The stylish bottle reflects the cutting edge image of the brand; dressed in a denim sleeve with pocket detail and fly zip fastener, the fragrance is effectively presented in a heavyweight glass bottle with a mock button detail top creating an aura of masculinity and structure.


It immediately captures you with a fresh burst of lemon, bergamot and spearmint before descending into subtle hints of jasmine, plum, nutmeg and cumin that are complimented by soft lingering notes of vanilla musk and amber, leaving an indelible impression.


With a range of celebrity Voi followers such as Amir Khan, JLS’s Aston Merrygold and Zain Malik from the 2010 X Factor group One Direction, the ever expanding brand is due to launch its first fragrance for men in June 2011 and it can only be set to take the market by storm.
100ml EDT RRP £25.00


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CK One Shock for him and for her launches at The Perfume Shop

New to the CK family, CK One Shock is a fiery, rebellious addition to the collection. His and her fragrances, CK One Shock launches online and instore at The Perfume Shop on the 24th August 2011. 

An urban twist on the original and iconic bottle, the new bottles have a glossy finish and scream attitude with neon green graffiti for him and a lipstick smear for her. 

CK One Shock for Her is a juicy, floriental that warms into a sexy musk on the skin. The scent opens with a fierce bouquet of passion flower, pink peony and jewelled poppy flower and the intensity deepens with blackberry and liquid chocolate accords. 

For Him, CK One Shock is a sparkling and energetic oriental blend, opening with sparkling clementine and cucumber for a zesty, refreshing burst. A spicy cocktail of cardamom and black pepper penetrate the heart, finishing with tobacco absolute and ambreine for a long lasting signature.

Unleash your inner rebel with CK One Shock for Him and Her, at The Perfume Shop in store and online at www.theperfumeshop.com, available from 24th August 2011 in the following sizes; EDT Spray 50ml, 100ml & 200ml, priced at £22.50, £33.50 and £47.50 respectively.


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