Wednesday 10 August 2011

LoveLula and Zuneta announce merger to form Zulu Beauty


LoveLula and Zuneta, the online beauty retailers for Natural and Luxury brands respectively, announce merger

LoveLula and Zuneta, the online beauty retailers for Natural and Luxury brands respectively, today announce a merger and growth equity investment from Forward Venture Partners. The move will see new company Zulu Beauty bring together two award winning  female entrepreneurs who have enjoyed success in both the luxury and organic & natural beauty markets.  Founders Claire Braithwaite and Zu Rafalat are joined on the board by Paul Fisher from Forward Venture Partners.

The new group, Zulu Beauty, will bring together a range of web brands encompassing content and web boutiques. LoveLula and Zuneta are the first; both have very distinctive positioning amongst their customer base and have significant scope to widen the range of brands. The two companies will maintain highly personalised customer relationships  and  continue  to  work  hand  in  hand  with new and existing brands to develop their markets. 

As well as demonstrating significant year on year growth and repeat customer base, both companies have established an enviable strength of customer relationship.

With the added investment from Forward Venture Partners the new company will expand its operations across Europe, continue to invest in customer service and work with new brands that need an online partner.   

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