Friday 14 October 2011

Carmine launches in the UK


Introducing Carmine, a unique box that delivers an inspirational beauty experience month after month!

Brand new to the UK, Carmine fulfils every girl’s dream, by delivering an exclusive box full of highly recommended beauty goodies to unwrap at your doorstep each month.

Carmine introduces women to a new world of beauty, helping them discover brands and products they may never have heard of. For just £10 a month customers will receive an exciting selection of 5 hand-picked beauty must-haves from top make-up, skincare, hair care and fragrance brands. Seductively packaged in a slick black box, Carmine will make sure beauty ruts are a thing of the past.

Carmine sets itself apart from other players in the industry by creating a full-fledged marketing service, and not just a box. In close collaboration with participating brands it blends high impact marketing materials with in-depth editorial from leading bloggers and experts, creating a deeper product experience. Its unique online community encourages participation and feedback, creating invaluable insights for brands and increased user engagement. Through tools like a Beauty Profile the user experience is personalised, which in the future will impact product targeting.

“With our new service,” says Michiel Kotting, Carmine’s CEO and Founder, “we hope to delight consumers with new finds and all kinds of perks, while providing brands with a powerful way to engage with beauty addicts”.

Carmine has secured funding from Globally leading venture firm Accel Partners, also known for its investments in Facebook, Etsy, and Wonga.

This month Carmine showcases a stunning variety of hero products including: TheBalm Frat Boy Blush, Trind Nail Repair Natural, Caudalie Quenching Sorbet-Crème, Daniel Sandler Eye Delight and balance Me Super Moisturising Hand Cream. Each month Carmine will present a new selection of fabulous products, making it the perfect treat for all beauty addicts and a great gift for any occasion.


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