The new Gaultier man has arrived!
A man with a strong personality with an up to date sexy chic appearance, that turns the classics upside-down with glamour, humour, flamboyance, seduction and a dash of provocation.
For all these men, Jean Paul Gaultier has created a new perfume that is chic, torrid, and full of panache… All-powerful, energetic, free and wild, in unison they call out with a victory cry: KOKORICO
Kokorico: The fragrance
The ingredients: Fig leaf, Patchouli, Cedar, Cocoa, Vetiver
Jean Paul Gaultier wanted to create a new men’s fragrance that was typically him, new and original. At least two noses were needed to meet the challenge and, Olivier Cresp and Annick Menardo (Firmenich) rose to it.
The result? A generous, sensual, yet electric perfume, full of panache and surprises. As always, respectful of tradition, it is from haute perfumery that he borrows precious raw materials.
Cedar, patchouli and vetiver create a fragrance full of chic and aristocratic cheek, resolutely elegant and sexy. The cocoa bean, a gourmand aphrodisiac is paradoxically treated using Firmenich innovation, “Nature Print” ®, to add a rawness that compliments the sensuality and freshness of the fig leaf.
A surprising bottle
A black bottle, with the name in red, like an elegant and impassioned signature...
A deliberately naughty and contemporary bottle that creates a trompe l’œil effect, revealing both the sexy silhouette of a man in profile and the iconic Gaultier torso.
As for the famous can, it has been recreated as a glossy scarlet film canister, piled into towers.... cinematographic and glamorous.
The Advertisement
Jean Baptiste Mondino, Jean Paul Gaultier's accomplice from the beginning, created the campaign. The sailor is replaced by a proud Don Juan - the Basque model, Jon Kortajarena, one of today's most sought after male models.
Wearing a suit trimmed with couture feathers, he plays the pureblood hidalgo.
He laughs, raises his head, arches his back and puffs up his chest, to perform his mating dance full of sensuality and desire that whips the white feather clad women into a frenzy.
He strikes a pose, planting his feet firmly on the ground to reaffirm his triumphant and enticing virility…. ready to let out his cry... Without a doubt, feathers will fly!
Kokorico launches exclusively in Harrods on the 27th December 2011 then nationwide from the 11th January 2012
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