Superdrug to launch exclusive TOWIE gift sets
Superdrug is delighted to launch its 2011 Christmas collection in central London with a wide ranging collection of gifts including a brand new TOWIE (The Only Way Is Essex) range.
The TOWIE effect has been far reaching this year and Superdrug has been at the forefront with sales of Essex favourites false lashes rising 28 per cent, self tan wipes +210 per cent and body boosting dry shampoo +40 per cent (all YOY).
The TOWIE gift range comprises four beauty gift sets designed to offer an archetypal Essex effect whether Essex-eyes, bronzed face and body or even, yes, the scent of Essex with the first ever The Only Way is Essex fragrance.
The gift sets comprise a lip gloss set (£5.99), eye shadow palette (£5.99), light up lip gloss and mascara set (£7.99) and a classic bronzer set (£7.99).
The Only Way Is Essex gift sets launch in Superdrug stores across the country and on www.superdrug.com from October.
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